Many writers new to book marketing aren’t quite clear on the connection of social media to book marketing. They’re convinced marketing their book means constant promotion or selling their soul, and they’re right, if they’re doing it wrong.
Constant spammy “Buy my book!” links and self-promotion are uninteresting and lazy. As readers ourselves, we don’t want to be bombarded with that on social. Why do writers suddenly forget that when their own book releases? All that knowledge about how to interact with people like a normal person flies right out of their head in the excitement of their release.
One of the biggest struggles writers face when they choose to write their stories, whether short-form or long-form, is where to start. And by where, I don’t mean geographically, though that can certainly be a consideration.
I mean, where and when. Okay, and how.
I dealt with this myself while contemplating writing my own stories of surviving childhood sexual abuse and how this affected me as a teen into an adult, and mother. What period of time will I cover? What period of my life is most pertinent to sharing? What details are important to leave in? Leave out?
Whether you’re writing here on Medium, a guest post on a high-volume site, or building up your own blog or vlog (video blog), you want as many eyes as possible on your posts, right?
Yea, you and every other blogger. That’s the challenge, isn’t it? Writing blog posts consistently is a huge part of any author platform. Why?
It creates consistency for your readers, adds visibility for your author branding, helps with pre-marketing an upcoming release, establishes your expertise, as well as helps you develop a regular writing ritual.
All good things.
Yet, the writing is only part of the…
And what you can do instead that works!
One of the biggest complaints writers share about being on social media is, “all the spam from other writers!” I smile, because I understand why this happens:
As an author of seven books (so far), and solopreneur…
Every writer wants to have the same success as Stephen King or J.K. Rowling (albeit without the controversy). How did they get there? Not by wishing. They earned it.
How will you earn it? What’s your plan? What’s your focus?
The first thing most writers tell me is they want everyone to read their book. They want to be on the New York Times bestseller list. They want their book on everyone’s Kindle. They want to be on Oprah’s couch.
Sadly, this is a hard fact: everyone is not your ideal reader. Sorry.
We all have dreams that…
Great article, Tom! I also have a college kid (and a high school kid). I do worry about their state of mind - a lot. They're both home with me so I'm able to observe them and talk with them about their mental health, which helps. Therapy, too.
I found your article inspiring. So inspiring, in fact, I paid for a stranger's drink at the gas station yesterday (swear to god - ask my kids). The guy was so appreciate and completely surprised. He was happy, I was happy. Even the cashier was happy!
More importantly, my kids observed an act of kindness for no other reason than to be kind. A good day.
Thank YOU for that.
Great article, Ellen! As a solopreneur, I've tried many apps myself as well. I adore Slack! Isn't that funny. Mostly because email is such a waste of time, what with all the back and forth, etc. and I don't trust FB to keep client details private, PLUS I can easily find anything easily with the Search button, whereas with email, good luck lol (and yes, I've tried many email apps, too!).
Looking forward to more helpful articles!
Stuck in that, “Now what?” phase? Let’s move you along.
“Memoir is about something you know after something you’ve been through,” says Marion Roach Smith, author of The Memoir Project.
Many memoir writers, once they’ve given themselves permission to write their story, get stuck after writing that terrible first draft.
First drafts are encouraging. We’ve finished something, which is amazing. We deserve to celebrate! Take a bit of time off from your writing. A week, a month, whatever works for you. Write something else, blog, doodle. Eat a cookie. Big fan of cookies.
Then, get back to it.