Are you confused by this whole ‘social audio’ concept? Let’s dig in. Have you heard of ‘social audio’? Before you say no, I bet you have. Clubhouse started during the pandemic and lit a fire under Twitter with this mission: How can we employ the same tactics as Clubhouse but…

What Twitter Spaces is all about and how writers can easily use this format! About six months ago or so, I asked Twitter expert Madalyn Sklar to be a guest on my weekly #BookMarketingChat on Twitter. …

Unsure how to market a book that doesn’t exist yet? Here’s how. — In a previous post, I discussed how to pre-market your book and create buzz. Many writers are tentative about this process: how can I market a book that doesn’t exist yet? Oh, but you can, and today I’m going to share with you: Specific, practical ways to do exactly that, …

Not convinced social media helps sales? It depends. Yet, it’s crucial in other ways. — Many writers new to book marketing aren’t quite clear on the connection of social media to book marketing. They’re convinced marketing their book means constant promotion or selling their soul, and they’re right, if they’re doing it wrong. Constant spammy “Buy my book!” links and self-promotion are uninteresting and lazy…

A definitive guide to the differences and similarities of these nonfiction genres — I shared an article on social media that I wrote a while back about the five memoir writing exercises I use and teach to memoir writers, when someone commented that memoir is birth to death, not a specific experience. Confused, I asked them to elaborate; as I understand, having written…