I’m that weirdo who loves it. My brain starts buzzing and I think “Ooh, let’s do this thingy. And this other thingy. And then let’s try this and see if it works! So what if it doesn’t? We learned something. If it does, great! We made a little money.”

It’s all about planning, budget, and time. And honestly, much of it is free.

And reframing, going from “I’m selling my soul because I’m self-promoting” to “I have something interesting to share” or “this is a common bond” or “an ordinary story told in an extraordinary way” … see, there I go again.

This is probably why you and I yin and yang, Shaunta :)