Twitter Spaces For Writers: Why It’s Worth Learning About This New Option

Rachel Thompson
7 min readOct 29, 2021

What Twitter Spaces is all about and how writers can easily use this format!

About six months ago or so, I asked Twitter expert Madalyn Sklar to be a guest on my weekly #BookMarketingChat on Twitter. This chat was the second time Madalyn would be my guest, and we decided on the topic of Twitter Spaces.

Most of the writers who attend this weekly (now, bi-weekly) chat have been coming for a good five years, so this was a great way to share a new Twitter marketing option.

Spaces are referred to as ‘social audio,’ meaning no video. If you’re aware of the Clubhouse app, Twitter Spaces is the same social audio concept, with key differences. Many people have written truly informative articles comparing the two apps, so I won’t do that here. You can also learn more about the mechanics of Twitter Spaces from Twitter here.

I want to focus specifically on how writers/bloggers/creators can use Spaces and benefit.

Advantages of Twitter Spaces

Built-In Audience

If you have a Twitter account, you can start a Space as a host or join a Space as a listener at any time. You don’t need to build an entirely new following on Twitter, as you would need to on Clubhouse (and it’s invite-only, another stumbling block).

If like me, you’ve been on Twitter a long time (since 2009), this is a huge advantage. Creating an entirely new following is a lot of work! That said, if your following is small on Twitter, ramp it up. Read more specifically how to do that here:


Spaces are free (well, mostly; Ticketed Spaces are an option for regular users), accessible, and user-friendly. You can turn on closed-captioning as well if you have a hard time hearing people. You can start one on the fly, schedule a Space for a future date, or simply join an existing Space to see what’s what.

Rachel Thompson

Author, 8 books. Writer: Start It Up, Writing Coop, Better Humans. Childhood sexual assault survivor/advocate. Book Marketer