Having an author platform is one of the best ways to establish your branding.
We hear this a lot, but what does it mean? And how does that relate to social media? And does having a big following mean anything in terms of book sales?
All legit questions. Let’s break it down in a way that relates to building your online presence.
How Does Author Branding Relate To Social Media?
Some people will say it doesn’t; however, let’s talk about author branding for a minute first. What does author branding mean? There are many definitions. For this article, let’s define it as how you present yourself to the world in an authentic way.
And how you present yourself may or may not have anything at all to do with your book(s).
Yea, that usually throws people.
Look at it this way: what are your interests? Passions? What do you want to learn more about? What are you an expert in? These are the topics that create your author branding. Choose five or six keywords/key phrases that describe your interests (I don’t suggest more than that when you’re first starting) as a way to help you focus your messages.
I always tell clients that their branding is the foundation of everything they’ll do — it’s that important. What they’ll blog about, share on social media, whether that’s in articles they share, visual quotes, videos, memes, etc.
We naturally talk with people we have something in common with, whether our writing, hobbies, or life experiences. Your book(s) may touch on these topics, and they may not. And they’re probably doing it without even realizing it.
To learn more about branding specifically, read this article:
Why Branding Confuses You and How To Fix That Right Now
What author branding is and what it’s not isn’t clear to most writers. It’s not that complicated! Here I break it all…
So what does author branding have to do with increasing your social media following? Pretty…