Writers: What’s The Best Way To Grow Your Social Media Following?

Rachel Thompson
10 min readOct 25, 2021

Five tips to help you connect with readers right now!

Having an author platform is one of the best ways to establish your branding.

We hear this a lot, but what does it mean? And how does that relate to social media? And does having a big following mean anything in terms of book sales?

All legit questions. Let’s break it down in a way that relates to building your online presence.

How Does Author Branding Relate To Social Media?

Some people will say it doesn’t; however, let’s talk about author branding for a minute first. What does author branding mean? There are many definitions. For this article, let’s define it as how you present yourself to the world in an authentic way.

And how you present yourself may or may not have anything at all to do with your book(s).

Yea, that usually throws people.

Look at it this way: what are your interests? Passions? What do you want to learn more about? What are you an expert in? These are the topics that create your author branding. Choose five or six keywords/key phrases that describe your interests (I don’t suggest more than that when you’re first starting) as a way to help you focus your…



Rachel Thompson

Author, 8 books. Writer: Start It Up, Writing Coop, Better Humans. Childhood sexual assault survivor/advocate. Book Marketer http://BadRedheadMedia.com